DRAGAPALOOZA™ is a live concert experience blending drag, rockstar energy, live vocals, and theatrical production into one electrifying event. Created in 2016 by entertainment producer Michael Benedetti, the brand first exploded onto the nightlife and touring scene with high-voltage performances featuring some of the most recognizable names in drag and LGBTQIA+ entertainment.

Known for its bold visual style, live music focus, and larger-than-life stage productions, Dragapalooza™ became a touring phenomenon with performances across major cities including Los Angeles, Seattle, New Orleans, Tel Aviv, and beyond. The show has featured iconic talent including Adore Delano, Sharon Needles, Trixie Mattel, Alaska Thunderfuck, Derrick Barry, Courtney Act, Ginger Minj, Shea Couleé, Coco Montrese, Willam, and many more.

More than a drag show, Dragapalooza™ was built as a true live entertainment experience — combining concert staging, live singing, band-driven energy, comedy, glamour, and nightlife culture into one unforgettable production.

Over the years, the brand has developed a cult following through sold out events, national press coverage, and its unmistakable neon-pop visual identity that helped define a generation of drag nightlife touring.

Today, Dragapalooza™ continues to evolve as a celebration of live music, fierce performance, and unapologetic self-expression.

LIVE. LOUD. FIERCE. Always.